Built by People Who Actually Get It
We started PulseWaveGlow in early 2023 because we were tired of watching businesses drown in spreadsheets and receipt folders. Expense management shouldn't feel like punishment, and we've spent the last two years proving that point across Taiwan's business landscape.
Where This Actually Started
Three of us were sitting in a coffee shop in Hsinchu, complaining about how much time we wasted tracking expenses for our previous ventures. One person mentioned they'd spent four hours reconciling receipts from a single business trip. Another had just been dinged by their accountant for missing documentation from three months prior.
That conversation turned into sketches on napkins. Those sketches became prototypes. And by March 2023, we had our first version running with five local businesses who were brave enough to trust us.
Things weren't perfect at first. We learned quickly that automation only works when it adapts to how people actually work—not how software engineers think they should work. So we listened, rebuilt features, and kept iterating based on real feedback from real users dealing with real money.
What Actually Drives Our Decisions
Every company claims to have values. Ours came from specific moments when we had to choose between what was easy and what was right for the people using our platform.
Clarity Over Complexity
We deleted more features than we've launched. If something requires a tutorial video to understand, we go back and redesign it. Your finance team has enough to worry about without decoding our interface.
Speed That Actually Matters
Not just fast loading times—though we care about that too. We mean getting expense reports done in minutes instead of hours. Getting reimbursements processed same-day instead of same-month. Time is money, and we're serious about both.
Privacy Without Loopholes
Your financial data stays yours. We don't sell it, don't share it with advertisers, and definitely don't use it to train AI models. This isn't negotiable, and it's written into our architecture at a fundamental level.
Support From Humans
When you contact us, you talk to someone who actually works here and understands the platform. No outsourced call centers, no chatbots pretending to be helpful. Just real people who can solve real problems.
Honest Limitations
We'll tell you upfront if something won't work for your specific situation. There are plenty of businesses we've referred to other solutions because we weren't the right fit. That honesty builds better relationships than overpromising ever could.
Local Understanding
Taiwan's business environment has specific requirements and cultural nuances. We built our system with input from accountants, business owners, and finance professionals who work here—not a generic international template adapted poorly.
How We Actually Build Things
Software development has a reputation for being chaotic or disconnected from user needs. We've structured our process around constant feedback loops and incremental improvements rather than big dramatic launches.
Weekly User Sessions
Every Thursday, members of our team sit down with actual users—sometimes in person, sometimes over video—and watch them work with the platform. We don't ask leading questions. We just observe where they hesitate, what confuses them, and what makes them smile. Those sessions directly influence what we build next.
Two-Week Development Cycles
Instead of spending months on massive updates, we release small improvements every two weeks. This keeps the platform evolving steadily and lets us course-correct quickly if something doesn't land right. You'll notice changes regularly, but they're always intentional and tested.
Integration Testing With Real Data
Before any feature goes live, we test it with anonymized real-world data from existing clients who've volunteered. This catches edge cases and weird scenarios that we'd never think of in isolation. It's slower than just pushing code, but it prevents disasters.
Documentation That Actually Helps
Our documentation is written by the same people who answer support tickets. They know exactly what questions come up most often and where people get stuck. Every guide includes real examples and explains the "why" behind features, not just the "how."
The People Behind the Platform
We're a small team—intentionally so. Everyone here has direct contact with customers and direct influence on what we build. No layers of management separating decision-makers from reality. When you email support, there's a good chance the person responding has committed code to the platform that same day.
Linnea Bergström
Linnea joined us from a design consultancy where she spent five years making enterprise software less painful to use. She's the reason our interface feels intuitive—she fights for every pixel and won't let features ship until they make sense to non-technical users. Outside work, she's probably hiking somewhere in Yangmingshan.
Katarina Novakova
Katarina ran operations for a manufacturing company before joining PulseWaveGlow, so she knows exactly what finance teams deal with daily. She oversees onboarding, support, and the feedback process that keeps our development grounded. She's the voice reminding us that real businesses have deadlines and can't wait for perfect solutions.
